Without marketing, there is no business.
People with marketing know-how are vital to just about every business or organisation you can think of and there’s always a high demand for skilled marketing graduates. Study for our honours degree and you’ll gain the skills and knowledge businesses really need, opening up your career options.
We realise that the marketing function of an organisation is a dynamic, creative and fast moving process. The syllabus evaluates the key marketing skills of forward thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and public relations.
With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. With marketing knowledge and skills grounded in key business concepts, this degree lays the balanced foundations for a successful career.